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Writer's pictureRajat Khandelwal

The Impact of ISO 27701 on Business Growth

Today’s business environment cannot be overemphasized without a consideration of privacy and data protection. This is especially due to the growing importance of data privacy and regulations across the world hence the need for organizations to fully embrace proper data management. Such a framework that has emerged and has received popularity in the recent past is the ISO 27701 which is an extension of the ISO 27001 and it focuses on the requirement for PSD and aims at offering guidelines for a Privacy Information Management System or PIMS. This standard is useful in organizations’ handling of personal data besides compliance to data privacy laws such as the CMMI, SOC, GDPR.


ISO/IEC 27701 does not only enhance an organization capability towards the protection of privacy but also has a central role in the advancement of the business. ISO/IEC 27701:2019 certification paves way for organizations to gain a good reputation, improve processes, and gain new business opportunities. Now let’s turn the attention to how ISO/IEC 27701 can influence business development in detail.


Strengthening Trust and Enhancing Reputation with ISO/IEC 27701:2019 Certification


Some of the advantages associated with the ISO 27701 certification include the ability to enhance the confidence level of the clients, partners, and stakeholders. This is especially important when companies provide service offerings in an environment where data breaches and privacy are key issues that contribute to customer trust. Certification under ISO 27701 can be evidenced as proof that your organisation is committed to the protection of individuals’ privacy and personal data.


And with more trust, comes a better brand image. Organizations that meet global privacy standards such as ISO 27701 are seen as having more credibility than those that do not. This credibility can work for the benefit of your business, especially when it is competing in such sectors as healthcare, finance and Information Technology where data protection is paramount. The privacy of data not only plays an important role in acquisition of new clients but also plays an even bigger role in maintaining good relationship with the existing customers.


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